Having innovated technology or product, do you also provide customers with innovative service? Successful commercialization may require a unique service system, as your innovation may be a major change in customers’ way of working and living.   Open silos and mix roles The most innovative service systems stem from, firstly, breaking down the organizational silos. Then, bringing customer frontline people – who represent different roles – to ideation of the new service practices. They may be from customer service, sales, delivery, technology, IT and product teams. Mixing them by roles, then building “competing teams”, and making them to prototype different … Jatka artikkeliin Masterclass of implementation, part 2: innovative technology needs to have innovative service system