… most likely, there are people in your organization who have combined skills of customer empathy and rethinking the future … these people need to be discovered and their thinking has to be mobilized … for expressing their foresight about a better world …
The most successful innovation projects are cross-discipline … co-creation between R&D, sales, operations, product management, customer service, management … and customers. This breaking down the silos -approach reduces time to market. It requires insights about how iteration between product planning and sales teams ought to be done.
People who have customer empathy … have the ability to express latent expectations of the customers … and explain how the customer experience could be better. The empathy thinking are equally relevant in consumer as in business contexts.
Steps Ahead supports organizations in adapting the best methodologies and co-creation practices for innovation design. Our focus is in go-to-market procedures. Often, new technologies require new sales orientation. We have a strong tradition for piloting new solutions, technologies and innovations to define life-cycle plans. We are experts in company-tailored simulations, co-creation methodology, listening to the customer research, and sales training.
For further information, please contact hannu.mattinen (at) stepsahead.fi
Malila Consulting and Nihau Communications are our partners in innovation management.