Innovation management

For innovation management, we bring customer and sales empathy in. We understand the anatomy of sales commitment: how and when should it take place. We understand the ways and means for customer adoption of new services and technologies.

Key: to quarantee the customer success 

The most successful innovation projects are cross-discipline, meaning co-creation between R&D, product management, sales, customer service, management – as well as customers and the value chain. This approach reduces time to market. This approach requires insights about how iteration between the product planning and sales teams ought to be done. The other key issue is about the best practices of customer involvement in the innovation process.

Steps Ahead supports organizations in adapting the best methodologies and co-creation practices for innovation management. Our focus is in go-to-market procedures. Often, new technologies require new sales orientation, thus new sales approaches to the  customer touchpoints. We also discuss about ways and means of going from the first pilots to scaling on market. We are experts in company-tailored simulations, co-creation methodology, listening to the customer research, and sales trainings.

For further information, please contact hannu.mattinen (at)

Malila Consulting and Nihau Communications are our partners in innovation management.